A B2B database is just that-a list of names and numbers. To unlock its true value, you'd want to enrich it with more data points than those which actually provide you valuable insights into your target audience. The article discusses some common types of enrichment data available and their benefits for marketing and sales. 

Social Media Profiles
Besides, LinkedIn is a goldmine for B2B professionals; one can find everything about them: job title, experience, skills, and connections among many recommendations. Twitter: Draw an understanding of brand sentiment, industry trends, and potential influencers from Twitter activity. Facebook: Gather information around the personal interest of users-including other demographics, other interactions with the company page. Web Traffic Website Traffic: Website visits can be tracked to see who is interested, and how interested they are.
Page Views: By knowing which pages B2B Database on a company's website receive the most views, one will be able to know where their interest lies.
Time on Site: A number of minutes spent on the website by its visitors is part of the engagement.
Bounce Rate: Identify the high bounce rate; that would suggest where interest or engagement has been least.
Company Financials
Revenue: Recognize whether the company revenue is great in order to gauge health and further growth.
Profitability: Determine a company's level of profitability and also its ability to generate revenue.
Employee Count: Determine the size of the company and its growth potential.
Industry Benchmarking: Comparing the firm's financials with those of averages in the industry for identification of opportunities and threats.

Technologies and Tools
Tech Stack: To find the technologies and tools a company uses. Give insight into their operations and possible pain points.
Software Licenses: Identify software licenses held by the company, type showing industry and possible needs.
Location Data
Geographic Location: This is good for targeted marketing campaigns and sales outreach, knowing the company's physical location. Proximity to Other Businesses: Identify potential partnerships or collaborations based on geographic proximity. Demographics Company Size: Understand how big a company is, which may impact your sales approach and messaging. Industry: Identify the industry a company operates in to tailor your offerings and messaging. Years in Business: Assess a company's experience and stability. News and Events
Press Releases: Utilize news and announcements to garner outreach opportunities. 

Industry Events: Track events a company is attending and network with the business or build relationships. 

Customer Behaviour

Website Activity: A company's website activity can be monitored on downloads, form submissions, and/or e-mail clicks to understand areas of interest. 

E-mail Engagement: Understand the level of engagement by looking at the open rates of e-mails, click-through rates, and the number of responses received.
These kinds of enrichment data added to your B2B database will give much better targeting insight and allow the personalization of marketing efforts, hence making sales effective.